Research on the development of the role of trade in providing the population with food products in Russia

Issue № 10, 2024, article № 8, pages 77-88

Section: Economic mechanism of managing

Language: Russian

Original language title: ИССЛЕДОВАНИЕ РАЗВИТИЯ РОЛИ ТОРГОВЛИ В ОБЕСПЕЧЕНИИ НАСЕЛЕНИЯ ПРОДОВОЛЬСТВЕННЫМИ ТОВАРАМИ В РОССИИ

Keywords: TRADE, WHOLESALE FOOD MARKETS, FOOD PRODUCTS, TRADE ALLOWANCE, PRICE

Abstract: In the Russian Federation, the provision of the population with food products is growing, as evidenced by the increase in retail turnover of food products per capita in actual prices and in real terms. However, the diet of the Russian population remains unbalanced. In comparison with medical standards, the average citizen of Russia consumes an insufficient amount of dairy products, fresh fruits and vegetables, while the consumption of sugar and bread products significantly exceeds the valuesrecommended by the Ministry of Health of the Russian Federation. Provision of the population of Russia with food products is mainly carried out by trade, which in modern conditions is developing its socio-economic role. Currently, one of the new roles of trade in providing the population with food has become a voluntary limitation of trade markups by most chain retailers on a number of socially important food products. At the same time, the applied limitation of trade markups on social food products could be more significant and become more widespread in the market with the participation of non-chain retailers. In this study, based on estimates of the price elasticity of demand for three products (chicken eggs, sunflower oil, sugar), it was shown that by further reducing trade markups of retail chain trade enterprises on socially important food products, it would be possible to increase the average per capita annual consumption of the corresponding products, including sugar by one kilogram, sunflower oil by 500 grams, chicken eggs by one piece. Another new role of trade in the system of providing the population with food products has become the improvement of the food market supply chain and efforts to reduce the number of links in the movement of goods. Currently, for a number of food products, there is an increase in the number of resales in the wholesale link, which causes an increase in consumer prices for food products due to the inclusion of numerous intermediaries in the price of trade markups. The study showed that the maximum reorientation of retail trade enterprises to direct business relations with producers, as well as the expansion of the network of wholesale food markets, can reduce the number of links in the movement of goods, which will also have a positive effect on the growth of food security for the population of the Russian Federation.

Authors: Bragin Leonid Aleksandrovich, Karashchuk Oksana Sergeevna, Pankina Tatiana Viktorovna, Boldiasov Aleksei Ilich