Defining guidelines to ensure sustainable development of the Russian hop growing business

Issue № 6, 2024, article № 10, pages 83-89

Language: Russian

Original language title: ОПРЕДЕЛЕНИЕ РУКОВОДЯЩИХ ПРИНЦИПОВ, ОБЕСПЕЧИВАЮЩИХ УСТОЙЧИВОЕ РАЗВИТИЕ ХМЕЛЕВОДЧЕСКОГО БИЗНЕСА РОССИИ

Keywords: ESG- СТРАТЕГИЯ, HOP GROWING, HOPS, SUSTAINABLE DEVELOPMENT, GLOBAL EXPERIENCE, ESG STRATEGY, UN, CONCEPT OF SUSTAINABLE DEVELOPMENT, IMPORT SUBSTITUTION

Abstract: Sustainable development involves focusing not only on achieving goals, but also on the means of achieving them. Following the adoption of the UN Concept of Sustainable Development in 2015, many of the world's hop producers began the process of setting priorities and establishing methods for achieving long-term business sustainability. The work analyzes the approaches developed by the following large hop growing companies: HPA (Australia), HVG (Germany) and Hopsteiner (Germany / USA). First, companies identified key sustainability goals, followed by guidelines for ensuring long-term business sustainability. The principles are ranked and formed into matrices depending on the level of interests of interested external parties and the priorities of the company. HPA's key priorities include raw material supply, employee health and well-being and business relationships; for HVG - conducting more environmentally friendly agriculture, consolidating the German hop industry, creating fair value for the product; for Hopsteiner - issues of pesticide use, quality management, employee health and safety, and customer satisfaction. Hopsteiner's approach to defining sustainable development plans has broader boundaries and a maximum number of priorities - 27. When forming a matrix for Russian hop growers, the Concept of sustainable development of the Chuvash Republic, as a region - the main producer of hops in Russia, was used, as well as a survey of Chuvash farmers. The general key principles in achieving the goals of sustainable development of the hop growing business in Russia, both for external stakeholders and for the business entity itself, were the need to modernize the existing material base and organize constructive interaction between society, business and the state.

Authors: Afanaseva Olesia Gennadevna