Improving governance of the development of rural tourism in the Krasnodar Region

Issue № 2, 2023, article № 11, pages 87-98

Section: Development of rural territories

Language: Russian

Original language title: СОВЕРШЕНСТВОВАНИЕ ГОСУДАРСТВЕННОГО УПРАВЛЕНИЯ РАЗВИТИЕМ СЕЛЬСКОГО ТУРИЗМА В КРАСНОДАРСКОМ КРАЕ

Keywords: AGRITOURISM, ECOLOGICAL TOURISM, AGRICULTURAL ECONOMICS, SUSTAINABLE DEVELOPMENT OF RURAL AREAS, STATE AND MUNICIPAL GOVERNMENT, SMALL AND MEDIUM-SIZED ENTERPRISES, FARMING, GOVERNMENT REGULATION

Abstract: In the article the need to optimize the system of state support for rural tourism, outlined in the framework of the national strategy implementation for the integrated development of rural areas, as well as regional programs to increase the employment of the rural population and increase the welfare of rural residents is proved. It is shown that the currently functioning mechanism of financial support for investment projects and stimulation of entrepreneurial initiatives in the agrotourism format predetermines the peripheral positioning of the tourist product of agricultural producers in the sanatorium-resort complex of the Krasnodar Region, the fixing of which is provided for in the long term. In order to overcome the identified institutional limitations, a flexible scheme of interdepartmental interaction has been proposed, with a specialized structural subdivision of the regional Ministry of Agriculture and Processing Industry as the central coordinating body. The expediency of transferring part of the powers to provide state support to rural tourism objects of local importance to municipal authorities is argued, which should contribute to the promotion of local brands and the growth of the competitiveness of tourist offers. At the same time, it is planned to improve the efficiency of state and municipal services through the introduction of a simplified procedure for the provision of subsidies and grants by representatives of agribusiness, consultations by employees of specialized services, as well as the adoption of additional measures to support small and medium-sized businesses in the countryside. Activation of managerial impact at the municipal level is provides for increasing the professionalism of employees of local governments in the framework of training seminars of the projected Competence Center in the field of rural tourism. The upgraded system of accounting, classification and systematization of rural tourism objects is recommended, taking into account their territorial location and species diversity. It has been determined that the use of information resources of regional and municipal authorities will enhance the multiplicative effects of rural tourism events on the economy of rural settlements.

Authors: SHulimova Anna Anatolevna, SHulimova Elena Anatolevna