Quality of Life Analysis Rural Territories of Russia Based on Digital Traces of Users

Issue № 11, 2022, article № 12, pages 89-96

Section: Development of rural territories

Language: Russian

Original language title: АНАЛИЗ КАЧЕСТВА ЖИЗНИ СЕЛЬСКИХ ТЕРРИТОРИИ РОССИИ НА ОСНОВЕ ЦИФРОВЫХ СЛЕДОВ ПОЛЬЗОВАТЕЛЕЙ

Keywords: DATA MINING, RURAL AREAS, RURAL AREAS PROBLEMS, QUALITY OF LIFE, WELL-BEING, DIGITAL TRACES, SOCIAL NETWORKS, DIGITAL METHODS

Abstract: The article justifies the possibility of using new data sources - digital traces of users on the Internet - to study the quality of life of the population of rural areas of the Russian Federation. The study of various aspects of the quality of life of rural areas based on the analysis of digital traces of users is shown to have both certain advantages and methodological limitations. A methodology for analyzing digital traces of users on the Russian social network VKontakte has been proposed to identify problems faced by residents of rural areas and which are important unfavourable factors in the quality of life. The results of highlighting the problems of rural areas for 10 regions of the Russian Federation, performed using PolyAnalyst software are presented. These include problems of housing and communal services, improvement of rural settlements and transport infrastructure; environmental issues; problems with the availability and poor quality of telecommunications and banking infrastructure; problems with health and education systems; safety concerns; economic problems; problems with homeless and stray animals (dogs); alcohol consumption and inefficiency of rural settlement authorities. The study covers the period from July 2020 to October 2021.

Authors: SHCHekotin Evgenii Viktorovich, Dunaeva Daria Olegovna, Aleksandrova IUliia Konstantinovna