Innovative direction to increase the profitability of dairy cattle breeding in the farms of the Arkhangelsk region

Issue № 10, 2022, article № 8, pages 76-80

Language: Russian

Original language title: ИННОВАЦИОННОЕ НАПРАВЛЕНИЕ ПОВЫШЕНИЯ РЕНТАБЕЛЬНОСТИ МОЛОЧНОГО СКОТОВОДСТВА В ХОЗЯЙСТВАХ АРХАНГЕЛЬСКОЙ ОБЛАСТИ

Keywords: DAIRY CATTLE BREEDING, PRODUCTIVITY, PRIME COST, PROFITABILITY, RETAIL, PROCESSING, INNOVATIVE PRODUCT

Abstract: The reduction in the average per capita global milk consumption, despite the growth of Asian markets, where milk was previously not consumed at all, amounted to 400 g or about 3 million tons in absolute terms. Dairy products are declared unhealthy. The younger generation is drinking less and less natural milk and is increasingly choosing its vegetable analogues (oat, soybean, almond, buckwheat). These trends reveal new opportunities, in particular the introduction of new dairy products to the market. One of them is the so-called A2 milk, which is more easily absorbed by a person, improves health and reduces the risk of some diseases. The article presents an assessment of the economic condition of dairy cattle breeding in the Arkhangelsk region. A positive trend in the growth of dairy productivity of cows in agricultural organizations of all forms of ownership of the region was revealed, while a low level of profitability of the dairy industry was noted. The cost of a liter of milk increased to the purchase price by processors. A possible option for increasing the profitability of manufactured products is shown, practically at the same costs, due to the release of an innovative product of a higher price range when sold at retail or for processing. In today's difficult situation, it is important that baby food products are produced in Russia, which will allow you to control the entire chain of the production process and be sure of the quality and result. New Zealand "a2 Milk Company" licenses and sells all A2 milk products in Australia, China, USA. Manufacturers of fashionable milk also appeared in Russia, but the niche is far from full. It is impossible to get more milk from your livestock A2 using special feeding or containment conditions. To speed up the process of switching the herd to milk production A2 genomic analysis of cows must be carried out to determine the frequency of the A2 gene in the population.

Authors: Gintov Valentin Viktorovich, Kozhevnikova Irina Sergeevna, KHudiakova Natalia Aleksandrovna