Prospects for the development of reindeer herding

Issue № 6, 2020, article № 5, pages 41-49

Language: Russian

Original language title: ПЕРСПЕКТИВЫ РАЗВИТИЯ ОЛЕНЕВОДСТВА

Keywords: VENISON MARKET, REINDEER PASTURE AREA, PROFITABILITY, POPULATION DYNAMICS, INVESTMENT SOURCES, RAW MATERIAL PROCESSING VOLUME, EXPORT-ORIENTED GOODS

Abstract: The purpose of the study is to show the growth opportunities of the reindeer herding sub-sector, its export orientation. The problem is relevant at a time of changing consumer tastes, when the demand for the meat and meat products market has reached saturation. The article discusses the problems limiting the growth of production and suggests ways to solve them. An analysis of the dynamics of reindeer and pasture population in the context of the countries and regions of the Russian Federation has been given. Despite the fact that venison occupies an insignificant share in the world market for meat and meat products, nevertheless, Russia's share in this niche is definitely high (over 9%), due to the fact that the country has a large number of livestock in the world. The situation was extremely favourable for the development of export capacity. At the same time, special attention should be paid to the possibility of processing leather raw materials. The work substantiates the need to create capacities for the processing of leather raw materials from deer skins, and indicates possible sources of investment resources for this purpose. To overcome the negative trend of pasture abandonment, the introduction of compensation for damage at market value was proposed. To overcome the personnel crisis, the need for the introduction of tax benefits for those employed in the industry is justified. To provide modern technicians for monitoring the condition of reindeer pastures, it is proposed to use state guarantees to suppliers. To increase business profitability, recommendations were made to improve technological measures in the industry.

Authors: Semiashkin Grigorii Mikhailovich, Semiashkin Efim Grigorevich