Digital business model of cattle breeding development of an agricultural organization

Issue № 5, 2021, article № 8, pages 68-75

Language: Russian

Original language title: ЦИФРОВАЯ БИЗНЕС-МОДЕЛЬ РАЗВИТИЯ СКОТОВОДСТВА СЕЛЬСКОХОЗЯЙСТВЕННОЙ ОРГАНИЗАЦИИ

Keywords: DIGITALIZATION, BUSINESS MODEL, DIGITAL MODEL, SYSTEM OF PRODUCTION, AGRICULTURAL ORGANIZATION, CATTLE BREEDING

Abstract: Long-term sustainable scientific and technological and economic development of the country in many respects depends on the solution of the tasks of digitalization set in the national programs and projects directed to acceleration of digital transformation of society. The research of theoretical and applied aspects of digitalization of agriculture branch is necessary for formation of new administrative concepts and specific models which can form base for adoption of effective strategic decisions by participants of agrarian business. The structure of a digital business model of the agricultural enterprise is defined on the basis of a research of transformation of traditional paradigms of business management (emotional and rational) in the system of concepts of new level which is based on digital technologies. The technical, information and managerial characteristics relating to the evolutionary stages "Agriculture 1.0" – "Agriculture 5.0" are for this purpose revealed and systematized. The process approach used in work allowed defining the basic principle of development and creation of a modern digital business model of the agricultural organization – formation of the corresponding process focused control system. The novelty of a research consists in formation the structure of a digital business model which shows functioning of the agricultural organization taking into account processes of creation of consumer value of production by allocation of its basic elements providing achievement of strategic objectives on the basis of digitalization of technical, information and administrative components of functioning and branch specification of technologies. The management block of the business model includes the functions of digitalization of herd management, animal feeding and accounting, specified in the strategic and operational components. The technical and informational components, as well as the competitive advantages of the business model elements, are grouped and described for the robotization of milking carousels, forage preparation and distribution, manure removal, to maintain the microclimate. Comparison of the received results to the mechanism and assessment of results of functioning of the agricultural organization of the region introducing and developing digital technologies confirms their theoretical and practical importance.

Authors: Leksina Anna Aleksandrovna, Bryzgalina Maiia Anatolevna