Development and functioning of the agrofood markets: methodological and regional aspects

Issue № 5, 2019, article № 4, pages 40-46

Language: Russian

Original language title: РАЗВИТИЕ И ФУНКЦИОНИРОВАНИЕ АГРОПРОДОВОЛЬСТВЕННЫХ РЫНКОВ: МЕТОДОЛОГИЧЕСКИЙ И РЕГИОНАЛЬНЫЙ АСПЕКТЫ

Keywords: AGRO FOOD MARKET, MARKETING, DEVELOPMENT AND FUNCTIONING, STABILITY AND RECURRENCE, BALANCE, DYNAMIC BALANCE, SIBERIA

Abstract: The conditions and features of the market development, as well as macroeconomic characteristics that affect its sustainable development are highlighted. The definition of the agro-food market is presented. In the development of the regional agro-food market as a system, the prevailing trends are highlighted. It is noted that the Central, integrating role in the market is played by the principles of "sustainability and cyclical development" "balance" and "equilibrium". In the process of development of the agri-food market there is a change in the quantitative and qualitative characteristics of the structural elements. The conditions for the formation of competitive advantages are specified. Balanced development determines the conditions of existence and the structural organization of the agro-food market as a system, its properties. The essence and functions of marketing in the agri-food market are defined. The author mentions the key methods of marketing analysis that contribute to the development of a competitive market development strategy, as well as the feasibility of using the point method of PEST-analysis and SWOT-analysis. The weight of the Siberian regions in the production of agricultural products presents. It is noted that the regions of Siberia are characterized by significant differentiation in agro-resource potential, the presence of large areas with difficult conditions for the development of agricultural production. Groups of regions in the directions of development of agro-food markets are allocated. The data revealing the role of Siberia in the gross agricultural production are presented.

Authors: Afanasev Evgenii Vasilevich, Bykov Aleksandr Aleksandrovich, Golovatiuk Sergei