Яндекс.Метрика

MANAGEMENT OF COMPETITIVENESS OF THE REGION DAIRY PRODUCTS WITH USE OF DIGITAL AND INFORMATION TECHNOLOGIES


DOI 10.33305/188-80

Issue № 8, 2018, article № 8, pages 80-87

Section: Agro-industrial market

Language: Russian

Original language title: УПРАВЛЕНИЕ КОНКУРЕНТОСПОСОБНОСТЬЮ МОЛОЧНОЙ ПРОДУКЦИИ РЕГИОНА С ИСПОЛЬЗОВАНИЕМ ЦИФРОВЫХ И ИНФОРМАЦИОННЫХ ТЕХНОЛОГИЙ

Keywords: REGION, MARKET, DAIRY PRODUCTS, MANAGEMENT, COMPETITIVENESS, INFORMATION TECHNOLOGY

Abstract: Modern conditions of functioning of agriculture is characterized by the fact that finally the country began to carry out a protectionist policy towards the industry, which gave domestic producers relative freedom and support from the state. The policy pursued by the state has allowed agriculture to increase domestic production, but the efficiency of agricultural production is still lagging behind the indicators of advanced countries. In the new environment, the issues of competitiveness management have not faded into the background. On the contrary, the level of competition between producers, but now between domestic ones, is increasing. There are still important problems of saturation of domestic food production of the domestic food market, which would have a high competitiveness, the ability to displace imported products, which will begin to enter the market again, to ensure food security. In the article, on the example of enterprises producing dairy products, the state of the regional market and competitiveness management are analyzed, the expert assessment of product quality is carried out and the leading enterprises are determined. The factors that allow leaders to take the leading positions are revealed, it is stated that the most important resources that allow them to be the first are the use of digital and information technologies.

Authors: Batov Gumar KHasanovich