Prospects for venison export in the niche market

Issue № 9, 2026, article № 11, pages 91-96

Language: Russian

Original language title: ПЕРСПЕКТИВЫ ЭКСПОРТА ОЛЕНИНЫ НА НИШЕВОМ РЫНКЕ

Keywords: EXPORT OPPORTUNITIES, NICHE MARKET, DEMAND FACTORS, THE PRICE OF VENISON AND BY-PRODUCTS FROM IT, THE NUMBER OF DEER IN THE WORLD AND REGIONS

Abstract: The global food market is a highly competitive environment. The struggle of entrepreneurs for market share requires more and more investments to improve the quality of the product, increase the cost of its promotion. It is especially acute in the market for consumer goods - grain, oil, fish. At the same time, there are potentially promising segments of non-mass demand in the food market, in which the level of competition and, accordingly, capital investments in promotion costs are significantly lower, and the level of income, on the contrary, is higher. For example, venison. This is a niche, fast-growing segment of the global meat market, demand and supply, in which it is formed by both traditions and modern trends in the global market. In particular, the consumer's desire for an environmentally friendly healthy diet has a significant impact.

Authors: Semiashkin Grigorii Mikhailovich, Semiashkin Efim Grigorevich