Russian market of halal production

Issue № 4, 2018, article № 6, pages 52-61

Language: Russian

Original language title: РОССИЙСКИЙ РЫНОК ПРОДУКЦИИ ХАЛЯЛЬ

Keywords: HALAL PRODUCTS, CONFORMITY CERTIFICATE, WORLD FOOD MARKET, MEAT MARKET, ISLAMIC WORLD, FOOD SEGMENT, RETAIL, INTERNATIONAL HALAL CENTER

Abstract: The article is devoted to the research of the Russian market of Halal products and prospects of its development. The relevance of the topic is emphasized both by social and economic prerequisites. Nowadays, halal production is receiving a lot of attention, because this market is very attractive and promising due to the high growth and migration rates of the Muslim population both in Russia and in the world. At the same time, halal products are perceived as a better product in terms of production, processing and storage conditions, therefore products with the Halal certificate are in demand not only among Muslims, but also among consumers of other religious worldviews and people far from all religions (their share is more than 50‰). It should be noted that Halal products market in Russia is still not sufficiently formed and is in the stage of formation and growth, and a good incentive for production and certification of Halal products are great opportunities in terms of exports to Muslim countries. There is a large uneven distribution of halal production in Russia, so it is necessary to establish logistics and make supply system for halal products, train specialists in the halal food industry, because they are in deficit for halal producers.

Authors: Ivoilova Irina Vladimirovna, Tarasov Vladimir Ivanovich