Strategies for Improving the Competitiveness of Agricultural Enterprises in the Global Economic Environment

Issue № 10, 2025, article № 2, pages 13-23

Section: Economic mechanism of managing

Language: Russian

Original language title: СТРАТЕГИИ ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ АГРАРНЫХ ПРЕДПРИЯТИЙ В ГЛОБАЛЬНОЙ ЭКОНОМИЧЕСКОЙ СРЕДЕ

Keywords: AGRI-TECH 4.0, ESG, VRIO, COMPETITIVENESS, AGRICULTURAL ENTERPRISES, CARBON INTENSITY, SCENARIO MODELING, KPI ROADMAP

Abstract: in the face of increasing global competition and stricter environmental requirements, agricultural enterprises are forced to combine technological innovation and organizational solutions to maintain and expand their positions in global markets. The aim of the study is to formulate a substantiated set of competitiveness enhancement strategies for Russian and CIS producers with a horizon extending to 2035. The empirical base includes FAO and OECD-FAOSTAT statistics for 2005–2024, a content analysis of the strategies of 30 leading global agricultural companies, and 25 in-depth interviews with top managers of Russian holdings. The methodological tools combine VRIO assessment of internal resources, comparative analysis of productivity and carbon intensity, and scenario modeling of three trajectories (Baseline, Innovative, and Sustainable). The results show that the four identified strategies - field digitalization (Agri-Tech 4.0), vertical integration, ESG initiatives, and active trade diplomacy-form a coordinated package of measures that can both reduce costs and emissions and expand export opportunities. For the "Innovative" scenario, the increase in export potential by 2035 is estimated at 35%, while for the "Sustainable" scenario it is 28% (compared to 18% in the Baseline), while achieving a reduction in carbon intensity of 18–25%, depending on the pace of implementation. The practical significance lies in the proposed implementation roadmap with KPI monitoring for 2025–2030, suitable for integration into regional and corporate transformation programs. The scientific novelty lies in the integration of the VRIO approach with the "green" agenda and trade diplomacy in a unified model of strategic choice for the agro-industrial complex.

Authors: Gorlov Dmitrii Mikhailovich, Balasanian Georgii IUrevich, Bolezin Sergei Vladimirovich, Meshalkin Kirill Maksimovich