Comparative analysis of network trading operators’ business models efficiency in the russian food market

Issue № 6, 2018, article № 2, pages 17-25

Section: Agrarian policy: problems and decisions

Language: Russian

Original language title: СРАВНИТЕЛЬНЫЙ АНАЛИЗ ЭФФЕКТИВНОСТИ БИЗНЕС-МОДЕЛЕЙ СЕТЕВЫХ ТОРГОВЫХ ОПЕРАТОРОВ РОССИЙСКОГО ПРОДОВОЛЬСТВЕННОГО РЫНКА

Keywords: BUSINESS MODELS, MULTI-FORMAT, UNIQUE COMPETITIVE ADVANTAGE, CUSTOMER LOYALTY, EFFICIENCY

Abstract: The dynamics of trade development requires the feedback from the market participants in order to increase the efficiency of the business. At the same time we observe the processes of blurring formats and business concepts in the trading activities practice, which lead to a decrease in the effectiveness of general trading activities. In this regard, the importance of acquiring a conceptual approach to the selection of trade formats acquires particular importance, the expedient selection of which ultimately influences the formation of loyalty of the target segments of buyers and the overall performance of trading companies. Justification of the expediency of the transition from the processes of accumulation of trade formats without understanding the differences between them in the structure of trading company to the well-founded construction of the multi-format trade business model. A carefully built, grounded multi-format business model can positively influence the overall performance of trading companies.

Authors: Siaglova IUliia Vladimirovna