Яндекс.Метрика

Issue № 8, August 2017, article № 8

Rural economy: problems of strategic development

Article is devoted to improvement of public administration of agrarian and industrial complex on the basis of the balances defining scientifically based proportions in its diversified structure which assume development of the village as interconnected with the city original socially - industrial complex. On the basis of group of the facts in the sphere of agrarian and industrial complex importance of intellectualization of rural economy in operating conditions of various models and forms of ownership is proved. The organizational directions of social and production development of agricultural territories taking into account their competitive advantages are offered. The science role in high-quality updating of the agrarian sector of Russia is emphasized. A basis of the effective balanced economic decisions is intellectualization of the agricultural territory that demands accumulation of necessary innovative knowledge, their continuous increase by increase in education, competence, professionalism of shots. Scientifically based proportions in agrarian and industrial complex are a development of the village which is an outpost of stability of agricultural territories, connections of the state social partnership with local business, citizens' initiative in use, saving of land riches, preservation of natural and resource, historical and cultural potential. It is important to make an investment priority not so much in new technologies how many in building of the social capital, stabilization of demographic growth in the village, in strengthening of the institution of the family. For realization of potential of development of agrarian and industrial complex the state program of creation of an intellectual framework which would include the modern centres of communications and data processing, analytical, information and consulting services is necessary.

Issue № 8, August 2017, article № 9

Rationalization of the system of sales via e-commerce

Marketing activity becomes a relevant factor of successful functioning of the agricultural enterprise in the market environment. Production distribution system at the agricultural enterprise is a closing stage of economic activity of a producer. Process of management of a distribution system in the agricultural organization is presented in the form of the interconnected blocks (collecting and the analysis of information, planning, the organization, control, adjustment). The agricultural products distribution system through the electronic systems of communications has been offered. The conclusion is drawn that the electronic agrofood market is the perspective direction of development of science (from the point of view of the theory) and the public relations (from the point of view of practice). Weak economic growth of the Russian economy substantially is explained by high transactional and also transport expenses. Electronic commerce due to reduction of transactional expenses promotes open business and the competition, increases efficiency of exchange. Types of interaction of segments of electronic space in agrarian economy are considered. The analysis of sales volumes of production through electronic trading platforms shows that they constantly grow. The effect gained from use of system of electronic commerce on the example of realization of wheat and sunflower by the enterprise of the Voronezh region is calculated. Economic effect of sales of products through the electronic systems of communications was: on wheat - 180 thousand roubles, on sunflower - 195.6 thousand roubles. Sale of agricultural production in the conditions of electronic commerce will increase efficiency of activity of the enterprise in general and also will allow to increase competitiveness of production, to strengthen positions of the enterprise in the agro food market.