Economic assessment of the export potential of the russian agricultural mechanical engineering

Issue № 2, 2018, article № 2, pages 15-21

Section: Agrarian policy: problems and decisions

Language: Russian

Original language title: ЭКОНОМИЧЕСКАЯ ОЦЕНКА ЭКСПОРТНОГО ПОТЕНЦИАЛА РОССИЙСКОГО СЕЛЬСКОХОЗЯЙСТВЕННОГО МАШИНОСТРОЕНИЯ

Keywords: RURAL ECONOMICS, MATERIAL SUPPORT, AGRICULTURAL MECHANICAL ENGINEERING, EXPORT POTENTIAL

Abstract: The market analysis of the agricultural equipment is presented in article. The economic analysis of potential development of Russian agricultural mechanical engineering is carried out taking into account policy of import substitution and opportunities of its expansion. Market segmentation of agricultural machinery from the point of view of development by Russian producers is made. The main competitive advantages of the domestic equipment are marked out: rather low price, availability of service, possibility of independent repair, protectionist policy of the state. Competitive advantages of the equipment made in foreign countries are reliability, productivity. The agricultural Belarusian machinery differs in the low price and protectionist policy of the government, holds a dominant position in structure of sales. Production of agricultural machinery, both the Russian samples, and foreign with high localization can be considered as a solution of the problem of formation of export-oriented agricultural mechanical engineering. The forecast of development of agricultural mechanical engineering and its export potential is offered. The main directions of development of the market of agricultural machinery as key element of the organizational and economic mechanism of technical modernization of branch are proved. Export growth is possible on the following segments of the market: combine harvesters, tractors with power more than 300 hp, the soil-cultivating equipment, the sowing equipment, complexes for storage and purification of grain, the forage hook-on equipment.

Authors: Polukhin Andrei Aleksandrovich