Sustainability and multifunctionality of rural territories through the prism of rural tourism

Issue № 12, 2023, article № 9, pages 79-88

Section: Development of rural territories

Language: Russian

Original language title: УСТОЙЧИВОСТЬ И МНОГОФУНКЦИОНАЛЬНОСТЬ СЕЛЬСКИХ ТЕРРИТОРИЙ СКВОЗЬ ПРИЗМУ СЕЛЬСКОГО ТУРИЗМА

Keywords: AGROTOURISM, MASTER PLAN OF TERRITORIES, RURAL TOURISM, DEVELOPMENT STRATEGY, SUSTAINABILITY OF RURAL TERRITORIES

Abstract: The process of sustainable development of rural areas involves the use of the most important elements of the diversification of the rural economy, including the use of the mechanism of functioning and the formation of a multifunctional structure in the development of rural tourism. In the process of studying the effectiveness of the formation of rural tourism, the authors studied domestic and foreign experience and, based on their own scientific research, developed practical recommendations for the development of rural tourism, identified contradictions and possible conflict situations in the process of its development, investigated the main aspects of the spatial development of rural areas. According to the results of the study, the methods used in practice for assessing the development of rural areas using geospatial systems are summarized. In the process of studying scientific rhetoric regarding the controversial issues of the terms "rural tourism" and "agrotourism", the authors consider agrotourism as an important component in the structure of rural tourism and a promising direction of its development. In the course of the study, this approach allowed us to identify the most important approaches to the study of the conceptual and categorical apparatus for rural tourism. The authors indicate that the rural development framework includes: territory audit, consumer research, the formation of consumer scenarios, and a master plan for the development of the territory, the formation of investment lots, socio-cultural programming and the launch of pilot projects. The article identifies the positive and negative impact on the territorial development of rural tourism, identifies vectors that need to be taken into account when developing a strategy for the development of rural tourism at the regional level: consistency and a wide list of measures of state support for agricultural producers; accessibility of educational programs in the field of tourism; methodological and administrative support of projects for the development of rural tourism; updating of legislation of rural tourism; popularization and promotion of his projects.

Authors: Vinnichek Liubov Borisovna, Omarova Natalia IUrevna, Beliakova Nataliia IUrevna, Omarov Magomed Magomedkadievich