The influence of socio-economic factors on the development of creative industries in rural areas of Russia

Issue № 12, 2023, article № 8, pages 66-78

Section: Development of rural territories

Language: Russian

Original language title: ВЛИЯНИЕ СОЦИАЛЬНО-ЭКОНОМИЧЕСКИХ ФАКТОРОВ НА РАЗВИТИЕ КРЕАТИВНЫХ ИНДУСТРИЙ В СЕЛЬСКОЙ МЕСТНОСТИ РОССИИ

Keywords: RURAL AREAS, CREATIVE ECONOMY, INNOVATIVE TECHNOLOGIES

Abstract: Currently, the creative economy has not only cultural, but also socio-economic significance, which is recognized by a number of countries as an extremely promising vector of growth and direction of economic diversification in general. This state of affairs is primarily due to the large contribution of creative industries to GDP, the prospects for inter-sectoral cooperation, foreign trade, especially intellectual property rights, and the potential to create new jobs, mainly for small medium-sized enterprises. That is why the developed countries of the world are making great efforts to develop creative industries. Rural areas are no exception in the formation of the creative sector, the potential of which should be based on the principles of inclusive human-centric development of rural and settlement territories, providing: comfortable living of a person, a family, an important condition of which is a developed and modern social, communal, transport, engineering infrastructure adapted to the latest technological advances and individual needs of residents; development of human potential by ensuring the needs of the population in educational, cultural, physical, spiritual enrichment, the spread of digitalization, electronic services and services in rural areas; realization of the labor potential of members of peasant-farmer and other unions by decent work of appropriate professional and qualification levels, ensuring the well-being of them and their family members; implementation of entrepreneurial initiatives in the sectors of the real sector of the economy, the provision of services and methods of individual self-employment; sustainable development of rural settlements by creating conditions under which economic growth, material production and satisfaction of the needs of modern society occur within the limits that ensure the restoration of ecosystems and do not jeopardize the viability of future generations. In the article, with the help of general scientific methods of analysis and logic, the definition of the concept of "creative industries" was concretized and formulated. It is established that "creative industries are types of economic activities whose purpose is to create added value and jobs through cultural (artistic) and/or creative expression, and their products and services are the result of individual creativity." The author analyzes the key problems of the development of rural and settlement agglomerations and develops a mechanism for inclusive rural development, providing for a comprehensive solution of socio-economic problems, effective implementation of the potential of territories in order to improve social standards and the quality of life of the rural population.

Authors: SHkarina Vera Sergeevna