Яндекс.Метрика

DIGITAL ECOSYSTEM AS A TOOL FOR REDUCING TRANSACTION COSTS IN AGRICULTURE


DOI 10.33305/2312-16

Issue № 12, 2023, article № 2, pages 16-22

Section: Digitalization in agrarian and industrial complex

Language: Russian

Original language title: ЦИФРОВАЯ ЭКОСИСТЕМА КАК ИНСТРУМЕНТ СНИЖЕНИЯ ТРАНСАКЦИОННЫХ ИЗДЕРЖЕК В СЕЛЬСКОМ ХОЗЯЙСТВЕ

Keywords: TRANSACTION COSTS, DIGITAL ECONOMY, ECOSYSTEM, AGRO-INDUSTRIAL COMPLEX, AGRICULTURE, DIGITALIZATION, SMALL FARMS, INSTITUTIONAL ECONOMY, AGRICULTURE 4.0

Abstract: The agricultural sector is undergoing a digital revolution with the widespread introduction of new technologies such as big data, artificial intelligence and robotics. These technologies have the potential to transform farming practices, leading to increased productivity, efficiency and sustainability. However, the digital revolution is also creating problems for small farmers. The introduction of modern agricultural technologies is due to the availability of financial resources and the level of education. Small farmers in rural areas are disproportionately disadvantaged in this regard, as their access to infrastructure, networks and technology is limited. In addition, the growing concentration of the agricultural sector in the hands of large companies is displacing small farmers. One way to help small farms adapt to the digital revolution is to develop digital ecosystems. Digital ecosystems facilitate the exchange of data and resources between small farmers, suppliers, processors and retailers. As a result, farmers have the opportunity to increase their productivity, reduce transaction costs and gain access to new markets. The article considers a domestic example of a digital ecosystem in agriculture – the digital ecosystem of the Rosselkhozbanka "Svoe". The platform unites small farmers, suppliers and buyers of products. The system allows farmers to access information about the market and competitive prices, as well as manages their supplies and sales. In general, for the successful transformation of agriculture in the digital age, it is necessary to pay attention to small farms and provide them with access to digital technologies and investments. The development of digital ecosystems can become one of the key factors in this process.

Authors: Alekseev Aleksei Maksimovich