Socio-cultural context of development of rural territories (local experience of interdisciplinary research

Issue № 7, 2023, article № 13, pages 120-128

Section: Development of rural territories

Language: Russian

Original language title: CОЦИОКУЛЬТУРНЫЙ КОНТЕКСТ РАЗВИТИЯ СЕЛЬСКИХ ТЕРРИТОРИЙ (ЛОКАЛЬНЫЙ ОПЫТ МЕЖДИСЦИПЛИНАРНОГО ИССЛЕДОВАНИЯ)

Keywords: IT-ТЕХНОЛОГИИ, RURAL AREAS, SUSTAINABLE DEVELOPMENT, COMMUNICATIONS, SEMIOTICS, SOCIOCULTURAL DYNAMICS, INTERDISCIPLINARY APPROACH, IT TECHNOLOGIES

Abstract: This paper substantiates the necessity and possibility of interdisciplinary synthesis of the achievements of information and communication theory, semiotics and institutional economics to study the dialectical interaction of socio-cultural dynamics and economic changes by the example of the study of the problem of sustainable development of rural areas. Based on the convergence of methodological approaches, an expanded interpretation of this problem is given, including a communicative-semiotic aspect. Based on the materials of long-term field research at the local level, the explanatory possibilities of interdisciplinary methodology are shown, as well as its potential for the theoretical justification of an effective strategy for the balanced development of local territories and the optimal adjustment of its implementation mechanisms, taking into account radically changing production, market, information and other technologies. Our local field studies of the interaction of socio-cultural factors and economic processes in rural areas have revealed a number of bundles of values, motives, stereotypes and norms of behavior developed by the relevant cultural environment and manifested in sustainably reproducible social practices that have a positive or negative impact on the functioning and development of rural communities in modern conditions. Within the framework of the article, we describe in more detail two of them, which most determine the readiness and ability of rural residents for effective and productive joint activities within the territorial community. The first bundle includes such indicators of socio-cultural maturity of the rural community as trust, honesty, responsibility and cooperation. The second is emotional attachment and commitment to a small homeland, a sense of duty to loved ones and fellow villagers, a willingness to come to their aid, to support those who take actions useful for the general well-being and take care of the preservation and prosperity of their native village.

Authors: Barlybaev Ural Adigamovich, Barlybaev Adigam Agziamovich, Sitnova Inna Alekseevna, Ishnazarov Diiaz Uralovich