Justification of a possibility of realization of highly profitable business in the market of compound feeds in russia

Issue № 10, 2017, article № 7, pages 63-73

Language: Russian

Original language title: ОБОСНОВАНИЕ ВОЗМОЖНОСТИ РЕАЛИЗАЦИИ ВЫСОКОДОХОДНОГО БИЗНЕСА НА РЫНКЕ КОМБИКОРМОВ В РОССИИ

Keywords: MIXED FODDER MARKET, VITAMIN AND HERBAL FLOUR, GRANULES, VITAMINS, PROTEIN, PROJECT, COMPETITIVE ADVANTAGES, IMPORT SUBSTITUTION, SOCIAL SIGNIFICANCE OF THE PROJECT, PROJECT EFFICIENCY, PAYBACK

Abstract: Livestock leading countries play the leading role in animal feed because they are the most important component of animal rations, both in terms of nutritional value and in the formation of the price of final livestock products. To date, more than a third of Russian livestock farms use mixed feeds of their own production, and in the near future, as the degree of vertical integration of agricultural organizations increases, this indicator will only increase. The article considers the main characteristics and peculiarities of the Russian mixed fodder market. The main problems and factors that hinder the development of the industry are identified. The analysis of the market of fodder of agricultural animals in the world and Russia is carried out. The production of granulated grass flour is proposed as an alternative to imported synthetic vitamins. The project is substantiated and developed, the essence of which is to organize, start up and increase the production of granulated vitamin and herbal flour, as well as to ensure the production of its own heat energy, produced from wood pellets produced on basic technological equipment. The main results of the project are: ensuring stable sales of the products; ensuring high quality of products and securing the positions of business reputation as a reliable and competitive partner in the agricultural market of the Krasnoyarsk Territory and adjacent regions; obtaining an annual, stable profit; full reimbursement of investment funds in a four-year term; providing the enterprise with working capital in full as for 2018, and for the future; creating a solid foundation for increasing the production capacity of the enterprise and expanding the range of products.

Authors: Diachenko Andrei Petrovich, Dubrovskaia Tatiana Viktorovna, Leuta Irina Anatolevna