Яндекс.Метрика

RESEARCH OF DEMAND FOR RURAL TOURISM SERVICES IN THE IRKUTSK REGION


DOI 10.33305/2210-88

Issue № 10, 2022, article № 10, pages 88-91

Section: Development of rural territories

Language: Russian

Original language title: ИССЛЕДОВАНИЕ СПРОСА НА УСЛУГИ СЕЛЬСКОГО ТУРИЗМА В ИРКУТСКОЙ ОБЛАСТИ

Keywords: RURAL TOURISM, COUNTRYSIDE, STUDY OF DEMAND, QUESTIONING

Abstract: In the article, according to the methodology developed by the authors, the demand for rural tourism services is studied. The results were tested on the materials of the Irkutsk region, since this region has great potential for the development of rural tourism. In addition, the rural areas of the region have a unique potential: economic, natural, demographic, historical and cultural. The development of rural tourism will reduce the anthropogenic pressure on the Baikal territory, ensure the development of agriculture in order to enhance food security, rationally use natural resources, etc. According to the results of the survey, 65% of respondents are ready to travel to the countryside. Tours lasting 2-3 days are the most popular and the optimal amount of spending on vacation is 500-1000 roubles and more. Various types of recreation are of interest. At the same time, the host country must provide comfortable (semi-comfortable) housing, have qualified personnel, provide a transfer, etc. It should be noted that one of the factors that reduce the length of stay in a rural area is the lack of comfortable conditions poor quality of communication, Internet and TV, cafes, bars, etc.). In order to develop the potential to travel to the countryside, it is necessary to increase the level of awareness of the population, as well as support for service providers at the regional and federal levels.

Authors: Kalinin Nikolai Vladimirovich, Kalinina Liudmila Alekseevna, Tomson Irina Aleksandrovna