Modification of Labor Capital and Staffing of Rural Areas in the Context of Digitalization of the Economy

Issue № 6, 2022, article № 11, pages 98-106

Section: Development of rural territories

Language: Russian

Original language title: МОДИФИКАЦИЯ ТРУДОВОГО КАПИТАЛА И КАДРОВОГО ОБЕСПЕЧЕНИЯ СЕЛЬСКИХ ТЕРРИТОРИЙ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ ЭКОНОМИКИ

Keywords: DIGITALIZATION OF THE ECONOMY, RURAL TERRITORIES, RURAL ECONOMY, STAFFING, QUALITY LABOUR CAPITAL, MODIFICATION OF LABOUR CAPITAL, DETERMINANTS AND FACTORS OF MODIFICATION, REPUBLIC OF BASHKORTOSTAN

Abstract: In the context of the digitalization of the economy, approaches to staffing rural areas are being radically revised. The personnel policy in relation to the modern village implies a modification of the characteristics of labour capital and is due to the transformation, diversification of the rural economy, the increasing role of digital technologies, non-agricultural industries and the emergence of new types of economic activities, new professions. Currently, mass human labour is being used less and less in the production sector, the role of qualified and competent specialists focused on performing more complex technical and technological operations is increasing. In this regard, the formation of high-quality labour capital is becoming a key factor in the sustainable socio-economic development of rural areas. The fundamental change in the role of labour resources in the rural economy, a decrease in its share in the national wealth is also due to the insufficient compliance of the existing professional and qualification structure of personnel in rural areas with modern requirements of society, including due to a decrease in the productivity of workers with an increase in the productivity of machines and mechanisms in the agro-industrial complex, global trends in mass mechanization, automation, informatization and digitalization of agricultural work, gradual replacement of low-skilled labour with more skilled. The purpose of this study is to analyze the factors of the process of modifying competencies, characteristics, and parameters of rural labour capital in the conditions of digitalization of the economy. The parameters of high-quality labour capital that form its basis are revealed: education, health, culture, social and spiritual needs, the level of possession of scientific knowledge, information and modern information technologies, competencies. The model of a "socially responsible employee" is proposed, whose behaviour is determined by social norms and motives, obligations and expectations, values and needs, activity and responsibility, entrepreneurship and competence.

Authors: Akhmetov Viliur IAmilevich, Sadykov Ramil Midkhatovich