ROLE AND PLACE OF INTEGRATED DISTRIBUTION CENTERS IN THE ORGANIZATION OF EFFICIENT MARKETING OF AGRICULTURAL PRODUCTS

DOI 10.33305/224-43

Issue № 4, 2022, article № 6, pages 43-56

Section: Economic mechanism of managing

Language: Russian

Original language title: РОЛЬ И МЕСТО ИНТЕГРИРОВАННЫХ РАСПРЕДЕЛИТЕЛЬНЫХ ЦЕНТРОВ В ОРГАНИЗАЦИИ ЭФФЕКТИВНОГО СБЫТА СЕЛЬСКОХОЗЯЙСТВЕННОЙ ПРОДУКЦИИ

Keywords: CLASSIFICATION OF LOGISTICS DISTRIBUTION CENTERS, LOGISTICS DISTRIBUTION CENTERS, MARKETING OF AGRICULTURAL PRODUCTS, AGRICULTURAL PRODUCTS, INTEGRATED DISTRIBUTION CENTERS

Abstract: Increasing the efficiency of the processes of selling agricultural products is especially necessary in the context of reducing the dependence of the domestic market on food imports. The lack of effective logistics links between manufacturers and enterprises of the processing industry and trade leads to an increase in the cost and uncompetitiveness of the products of local agricultural producers, as well as high costs associated with the storage, processing and marketing of manufactured products due to the lack of modern infrastructure lead to the need to justify the creation of logistics integrated distribution centers . The objective of the study is to carry out the classification of logistics distribution centers based on functional criteria. The methodological basis of the study was the fundamental scientific theories and concepts of domestic and foreign scientists in the field of logistics, supply chain management, regional development, research of consulting companies. In preparing the article, basic general scientific research methods (comparisons, synthesis and analysis, evolutionary approach), as well as statistical and econometric methods (statistical grouping, index method, etc.) were used. The study analyzed and systematized various approaches to solving the problem of organizing effective marketing of products, as a result of which the author's classification of logistics distribution centers was proposed. The author's classification based on the facet-hierarchical method and including existing approaches to the classification of logistics distribution centers and the functions of logistics centers, taking into account modern trends in their development. A distinctive proposed classification is the use of the criteria proposed by the author, inherent in logistics distribution centers, which makes it possible to identify their separate type - logistics integrated distribution centers.

Authors: Morozova Mariia Petrovna