DIGITALIZATION OF LOCAL GROCERY RETAIL: OPPORTUNITIES AND RESTRICTIONS
Issue № 4, 2022, article № 4, pages 24-34
Section: Digitalization in agrarian and industrial complex
Original language title: ЦИФРОВИЗАЦИЯ ЛОКАЛЬНОГО ПРОДУКТОВОГО РИТЕЙЛА: ВОЗМОЖНОСТИ И ОГРАНИЧЕНИЯ
Keywords: DIGITALIZATION, DIGITAL TRANSFORMATION, GROCERY RETAIL, COSTS, EFFICIENCY, DEVELOPMENT
Abstract: The study of the problems of small business in retail is an urgent research area in terms of the possibility and specifics of digitalization of small business. The article contains up-to-date data on the digitalization of Russian grocery retail, including trends and trends, priority areas, technologies used. The purpose of this study consists of three main stages. Firstly, the analysis of the current level of digitalization of business, and the assessment of development prospects are useful. Secondly, we carried out a study of the possibilities of digitalization of small businesses and the problems associated with this process. Thirdly, authors assessed the possibilities and prospects of digitalization of certain territories of the Russian Federation. In addition to desk research, content analysis, and analysis of domestic and foreign data, the paper carried out a primary study related to the assessment of the effectiveness of investments in grocery retail in a particular territory of Russia, depending on the indicators of annual turnover and the share of online sales from 2014 to 2020. The scientific novelty of the study is the proposed methodology for evaluating the effectiveness of digitalization of grocery retail, which applied to other branches of Russian business. This technique based on the correlation between the indicators and the average growth rates of these indicators.
Authors: Kovalev Viktor Evgenevich, Antineskul Ekaterina Aleksandrovna, Dobrovlianin Vadim Dmitrievich