Analysis of the market chain of honey production in the valuysky urban district of the belgorod region

Issue № 4, 2021, article № 11, pages 88-93

Section: Competition of young authors

Language: Russian

Original language title: АНАЛИЗ РЫНОЧНОЙ ЦЕПОЧКИ ПРОИЗВОДСТВА МЕДА В ВАЛУЙСКОМ ГОРОДСКОМ ОКРУГЕ БЕЛГОРОДСКОЙ ОБЛАСТИ

Keywords: BEEKEEPING, HONEY, MARKETING, COMMODITY SURPLUS, HONEY MARKETING CHANNELS, MARKET ENTITIES, VALUYSKY URBAN DISTRICT

Abstract: The study was initiated to analyze the characteristics of the functioning of the market and the relations between participants within the marketing chains, as well as the possibilities and limitations of the honey production system in a typical area of the Belgorod region - Valuisky urban district. The main focus of the study is aimed at determining the structure of costs and profitability of production, analyzing the determinants of honey supply, identifying the main restrictions on the supply of goods to the market, assessing the effectiveness of the structure of marketing in the study area. Analysis of distribution channels showed a very short honey route. A significant amount of it is sent directly from producers to consumers (about 40‰). Based on the results of the study, measures are recommended to increase the inventory of produced honey through the development of a cooperative system and marketing management of small business relationships with other market participants.

Authors: Koziaichev IUrii Valerevich