RATIONALIZATION OF THE SYSTEM OF SALES VIA E-COMMERCE

Issue № 8, 2017, article № 9, pages 87-94

Section: Competition of young authors

Language: Russian

Original language title: РАЦИОНАЛИЗАЦИЯ СИСТЕМЫ СБЫТА С ПОМОЩЬЮ ЭЛЕКТРОННОЙ КОММЕРЦИИ

Keywords:

Abstract: Marketing activity becomes a relevant factor of successful functioning of the agricultural enterprise in the market environment. Production distribution system at the agricultural enterprise is a closing stage of economic activity of a producer. Process of management of a distribution system in the agricultural organization is presented in the form of the interconnected blocks (collecting and the analysis of information, planning, the organization, control, adjustment). The agricultural products distribution system through the electronic systems of communications has been offered. The conclusion is drawn that the electronic agrofood market is the perspective direction of development of science (from the point of view of the theory) and the public relations (from the point of view of practice). Weak economic growth of the Russian economy substantially is explained by high transactional and also transport expenses. Electronic commerce due to reduction of transactional expenses promotes open business and the competition, increases efficiency of exchange. Types of interaction of segments of electronic space in agrarian economy are considered. The analysis of sales volumes of production through electronic trading platforms shows that they constantly grow. The effect gained from use of system of electronic commerce on the example of realization of wheat and sunflower by the enterprise of the Voronezh region is calculated. Economic effect of sales of products through the electronic systems of communications was: on wheat - 180 thousand roubles, on sunflower - 195.6 thousand roubles. Sale of agricultural production in the conditions of electronic commerce will increase efficiency of activity of the enterprise in general and also will allow to increase competitiveness of production, to strengthen positions of the enterprise in the agro food market.

Authors: GORBOVSKAIA E.