Management of anti-crisis digital transformation processes using the example of broiler production

Issue № 2, 2021, article № 5, pages 33-40

Section: Economic mechanism of managing

Language: Russian

Original language title: УПРАВЛЕНИЕ ПРОЦЕССАМИ АНТИКРИЗИСНОЙ ЦИФРОВОЙ ТРАНСФОРМАЦИИ НА ПРИМЕРЕ БРОЙЛЕРНОГО ПРОИЗВОДСТВА

Keywords: DIGITAL TRANSFORMATION, NETWORK APPROACH, BROILER PRODUCTION, CRISIS MANAGEMENT.

Abstract: The article deals with the management of anti-crisis digital transformation processes in broiler production. The relevance of the topic is determined by the increasing frequency of economic crises, the importance of maintaining the stability of this socially significant industry, the need for further improvement of crisis management methodology. As a new approach, the authors propose crisis management mechanism based not on the traditional consideration of program projects as a linear set, but on the use of a network approach and systemic crisis management with elements of digital transformation. In the course of the study, the following tasks were solved: 1) an organizational model for managing the digital anti-crisis transformation program based on a network approach is proposed; 2) peculiarities of poultry farms monitoring as the basis for developing an anti-crisis digital transformation program for this industry are identified; 3) a model of digital transformation of a poultry farm for using it as an anti-crisis management tool is worked out. Digital transformation is understood by the authors as a fundamental change in the logic and content of processes: it means the company's transition to project (program) management based on goal setting, systematic review and evaluation of each project contribution to the implementation of the program. As an anti-crisis program, it can affect the main problem areas: relations with the external environment; internal business processes; resource base, including material resources, human capital and corporate culture; finance. The proposed approach makes it possible to develop a method for prioritizing program projects based on the use of network analysis. It allows to allocate resources between program projects, to evaluate the probability of individual projects’ success and the program as a whole. This approach can be extended to other branches of the agro-industrial complex.

Authors: Anshin Valerii Mikhailovich, Bobyleva Alla Zinovevna