Яндекс.Метрика

ASSESSMENT OF THE COMPETITIVENESS OF THE MEAT INDUSTRY ON THE EXAMPLE OF THE NOVOSIBIRSK REGION


DOI 10.33305/209-82

Issue № 9, 2020, article № 9, pages 82-91

Section: Competition of young authors

Language: Russian

Original language title: ОЦЕНКА КОНКУРЕНТОСПОСОБНОСТИ МЯСНОЙ ОТРАСЛИ НА ПРИМЕРЕ НОВОСИБИРСКОЙ ОБЛАСТИ

Keywords: COMPETITIVENESS, COMPETITIVENESS ASSESSMENT, COMPETITION, PRODUCTION APPROACH, INDEX APPROACH, MARKET APPROACH, FREEDOM OF COMPETITION, STATE SUPPORT

Abstract: The article shows the importance of assessing the competitiveness of the regional meat industry both from the point of view of regional authorities and from the position of local producers. Various approaches to assessing regional competitiveness are considered, methods based on the estimation of meat production volumes, the use of physical output volume indices or the calculation of a generalized indicator of the regional meat industry competitiveness are highlighted. A market approach was also noted, based on an assessment of sales of meat products or an assessment of the market share of local producers. The methods for assessing competitiveness also include an approach to measuring it in accordance with indicators of freedom of market competition; they are evaluated by indicators of business activity or concentration of market shares. Using separate methods, an assessment was made of the competitiveness of the meat industry in the Novosibirsk Region, which allowed, based on a comparison of the results obtained, a number of significant conclusions. The interrelation of measures of state support for the meat industry and its competitiveness is noted, the conclusion is made that the competitive strategies of most local producers are ineffective in terms of meeting market demands, since they focus mainly on short-term results. The necessity of using the experience of competition of the largest Novosibirsk producers with effective strategies and other participants in the meat market has been substantiated. Improving the strategies of small producers should contribute to increasing the competitiveness of the meat industry in the Novosibirsk region as a whole.

Authors: Slobozhanin Dmitrii Mikhailovich, Afanaseva Tatiana Alekseevna