TO THE ISSUE OF INCREASING THE COMPETITIVENESS OF AGRICULTURAL PRODUCTS OF THE RYAZAN REGION IN THE CONDITIONS OF DIGITAL TRANSFORMATION

DOI 10.33305/1911-77

Issue № 11, 2019, article № 10, pages 77-83

Section: Digitalization in agrarian and industrial complex

Language: Russian

Original language title: К ВОПРОСУ ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ СЕЛЬСКОХОЗЯЙСТВЕННОЙ ПРОДУКЦИИ РЯЗАНСКОЙ ОБЛАСТИ В УСЛОВИЯХ ЦИФРОВОЙ ТРАНСФОРМАЦИИ

Keywords: COMPETITIVENESS, AGRICULTURE, EXPORT, CROP ROTATION, ROBOTIZATION, INFORMATION TECHNOLOGIES, DIGITAL TRANSFORMATION

Abstract: The digital transformation of agrarian and industrial complex is an instrument of qualitative changes in economic activity and is intended to contribute to the development of the industry, including the strengthening of the competitiveness of agricultural products. The article gives a general assessment of the competitiveness of agricultural products of Ryazan region by the combination of essential characteristics. Steady trends in the growth of crop harvesting volumes and negative dynamics of certain livestock products have been established. Negative factors of product competitiveness change have been identified. Analysis of sales of products in terms of internal and external markets in dynamics was carried out. An assessment of the escort potential of agricultural products of the Ryazan region was given. Overview of practical experience of digital technologies application in agricultural organizations of Ryazan region presented. The results of the study made it possible to determine the impact of the introduction of digital transformation tools in large farms on the change of individual characteristics, which together characterize the competitiveness of products. The directions of digital transformation of AIC are outlined, the need for which is established on the basis of the identified problems of strengthening competitiveness and potential of information technologies. The authors raised the question of the need to create a software complex on crop rotation as one of the tools for digitalization of agriculture. The role of the state in the process of digital transformation of the industry at the regional level is outlined.

Authors: Gravshina Irina , Denisova Natalia Ivanovna, Kuzmin Viktor Nikolaevich