Formation and development of corporate culture in the agrarian company

Issue № 6, 2019, article № 4, pages 37-43

Section: Economic mechanism of managing

Language: Russian

Original language title: ФОРМИРОВАНИЕ И РАЗВИТИЕ КОРПОРАТИВНОЙ КУЛЬТУРЫ В АГРАРНОЙ КОМПАНИИ

Keywords: CORPORATE CULTURE, AGRARIAN SECTOR, THE AGRICULTURAL HOLDING, PRINCIPLES, FACTORS, ALGORITHM OF FORMATION

Abstract: Few works of domestic and foreign scientists are devoted to the study of corporate culture, its impact on the efficiency of agricultural enterprises. Moreover, the corporate culture has only recently become recognized as a reliable tool (tool) for the effective management of agricultural enterprises. The requirements of culture today are considered as one of the priority activities that can provide development and stability for the agricultural organization. At the same time, the lack of scientific and methodical study of this issue by Russian specialists hinders the practical activity of managing the development of corporate culture in agro-industrial companies. The article is devoted to the analysis of the essence, content, structural elements and specifics of corporate culture in agro-industrial enterprises, the factors influencing it, as well as the development of the mechanism of its formation, ways to improve the corporate culture in the company "Kuban" with the use of methods of observation, questioning, testing, system analysis, expert evaluation and statistical methods. The implementation of the research results will ensure the improvement of corporate culture at the enterprises of the Kuban agricultural Holding, its transformation into a powerful motivating and unifying principle, will become one of the levers for improving the efficiency of enterprises in the agricultural sector of the Russian economy.

Authors: Danilov Vladimir Anatolevich