A problem of information asymmetry in the market of organic products

Issue № 5, 2019, article № 7, pages 66-73

Language: Russian

Original language title: ПРОБЛЕМА АСИММЕТРИИ ИНФОРМАЦИИ НА РЫНКЕ ОРГАНИЧЕСКОЙ ПРОДУКЦИИ

Keywords: ORGANIC PRODUCTS, ASYMMETRY OF INFORMATION, CERTIFICATION, ENVIRONMENTALLY FRIENDLY PRODUCTS, ADVERSE SELECTION, MARKET OF ORGANIC PRODUCTS, ECONOMY OF RUSSIA

Abstract: The purpose of article is an identification of the problems caused by asymmetry in the market of organic products and definition of the necessary measures for its decrease. The methodological base of work were used the researches of the Russian and foreign scientists devoted to development of the market of organic products and the theory of asymmetry of information. In article the short review of the market development of organic products is carried out and lag of the Russian market from western is shown. Information problems of market development are revealed, in particular: difficulty of determination of quality of organic products by the buyer, the confidential nature of its acquisition and the developed ideas of the population of environmentally friendly products. Such measure of decrease in asymmetry of information as the state system of certification of organic products is considered. Conditions of efficiency of its work are defined and need of costs of its advance for transformation of "organic" marking into a popular brand is shown. It is suggested about a possibility of transfer of the main part of costs of marking advance on producers of organic products. The conclusion is drawn the importance of support of development of electronic marketplace of organic products for decrease in asymmetry of information.

Authors: Tagarov Bato ZHargalovich