Яндекс.Метрика

RURAL ENTREPRENEURSHIP: PERSONAL CHARACTERISTICS OF THE ENTREPRENEUR AND PROSPECTS FOR DEVELOPMENT IN RUSSIA


DOI 10.33305/181-72

Issue № 1, 2018, article № 8, pages 72-78

Section: Development of rural territories

Language: Russian

Original language title: СЕЛЬСКОЕ ПРЕДПРИНИМАТЕЛЬСТВО: ЛИЧНОСТНЫЕ ОСОБЕННОСТИ ПРЕДПРИНИМАТЕЛЯ И ПЕРСПЕКТИВЫ РАЗВИТИЯ В РОССИИ

Keywords: RURAL ENTREPRENEURSHIP, PERSONAL CHARACTERISTICS, DEVELOPMENT

Abstract: The relevance of the study of rural entrepreneurship is explained by the fact that under the influence of the processes of globalization and integration of the economy of modern Russia new challenges are emerging for rural entrepreneurs, for a successful response to which a review of the applied business models is necessary. The development of rural entrepreneurship includes mainly financial instruments, while practically unused non-financial instruments have much greater potential and efficiency. The purpose is to study the characteristics of rural entrepreneurship through the prism of personal characteristics of a rural entrepreneur, as well as to identify prospects and develop practical recommendations for the development of rural entrepreneurship in modern Russia. The methodological apparatus is based on a systematic approach to scientific research and includes a method of problematic, structural and functional analysis, as well as a method of modeling socio-economic systems. As a result of the study, the authors reasoned that the personal characteristics of the rural entrepreneur play a central role in the success of rural entrepreneurship. The authors proposed a conceptual model of rural entrepreneurship, reflecting the importance of integrating the rural entrepreneur into the sales markets of the local social environment, into the physical and economic environment of the rural area. The authors also proposed a map of the competences of a modern rural entrepreneur and developed practical recommendations for their development among modern Russian rural entrepreneurs.

Authors: Bogoviz Aleksei Valentinovich, Popkova Elena Gennadevna, Litvinova Tatiana Nikolaevna, Ermolina Liliia Valerevna