DEVELOPMENT POTENTIAL OF RURAL AREAS IN THE KEMEROVO REGION – KUZBASS: KEY FACTORS AND STRATEGIC PROSPECTS
Issue № 12, 2025, article № 12, pages 100-108
Section: Development of rural territories
Language: Russian
Original language title: ПОТЕНЦИАЛ РАЗВИТИЯ СЕЛЬСКИХ ТЕРРИТОРИЙ КЕМЕРОВСКОЙ ОБЛАСТИ – КУЗБАССА: КЛЮЧЕВЫЕ ФАКТОРЫ И СТРАТЕГИЧЕСКИЕ ПЕРСПЕКТИВЫ
Keywords: PESTEL-АНАЛИЗ, RURAL AREAS, STRATEGIC PRIORITIES OF RURAL DEVELOPMENT, FACTORS OF RURAL DEVELOPMENT, PESTEL-ANALYSIS, INDUSTRIAL REGION, KEMEROVO REGION – KUZBASS
Abstract: Rural areas are an important element of the regional economic system and the basis for the activities of agricultural organizations. The development of rural areas depends on the development of agricultural production. In industrial regions, especially with a developed extractive industry, agriculture is not the leading sector of the economy, but its development is of strategic importance, since agriculture provides food for the population of the region. Due to the specifics of the sectoral structure of the economy in the region, inter-sectoral competition for resources – financial, human, land and others. Agriculture is often unattractive to investors and potential workers in industrial regions. The need for a comprehensive and systematic approach to the development of rural areas of such regions is explained by the limited area of land of the agricultural population, the high degree of urbanization and the low popularity of the rural lifestyle. Kemerovo Region – Kuzbass is an example of an industrial region with a developed mining industry. The article provides an analysis of the current socio-demographic indicators of rural areas of Kuzbass. The conducted analysis showed that the rural population tends to steadily decrease, and the living conditions and standard of living in rural areas of Kuzbass are significantly worse than in cities. The analysis of the current state of agriculture in the region is presented. The factors influencing the development of the agro-industrial complex in the Kemerovo region – Kuzbass were identified based on the PESTEL-analysis. Prospective directions for the development of agriculture in the region are determined, which will contribute to the development of rural areas in the industrial region. This also will reach the potential of rural areas in the industrial region.
Authors: SHilova Anna Eduardovna, Matveeva Elena Viktorovna, CHurkina Ekaterina Sergeevna