Assessment of the effectiveness of the innovative project for the production of garden strawberries

Issue № 2, 2025, article № 10, pages 90-96

Language: Russian

Original language title: ОЦЕНКА ЭФФЕКТИВНОСТИ ИННОВАЦИОННОГО ПРОЕКТА ПРОИЗВОДСТВА ЗЕМЛЯНИКИ САДОВОЙ

Keywords: EFFICIENCY, PAYBACK PERIOD, INNOVATIVE PROJECT, GARDEN STRAWBERRY

Abstract: The consumption of fruits and berries in the Russian Federation is inferior to economically developed countries. Their production is constrained by a lack of high-quality garden material. Planting material coming from abroad often contains phytopathogens new to our country, and in the varietal section it does not correspond much to the climatic conditions of our country. To fulfill the task of import substitution and meet the needs of the population with domestic fruits and berries, it is necessary to establish a system for the production of planting material of the highest quality categories. Therefore, the article substantiates the effectiveness of the innovation project for the production of garden strawberries, which allows obtaining planting material of the highest quality. The technology includes exploratory research, access to an applied result (laying basic mothers). The payback period of the project will be 4 years, the internal rate of return of the project is 23.6%. The project can be adapted to production requests both by assortment, hook and by the amount of material produced, which makes it possible to indicate its potential market demand.

Authors: Tumaeva Tatiana Aleksandrovna