RURAL TOURISM AS A FACTOR OF SUSTAINABLE DEVELOPMENT OF RURAL TERRITORIES
Issue № 11, 2024, article № 14, pages 119-130
Section: Development of rural territories
Language: Russian
Original language title: СЕЛЬСКИЙ ТУРИЗМ КАК ФАКТОР УСТОЙЧИВОГО РАЗВИТИЯ СЕЛЬСКИХ ТЕРРИТОРИЙ
Keywords: RURAL AREAS, RURAL TOURISM SUPPORT, SUSTAINABILITY, EMPLOYMENT, EFFICIENCY, BARRIERS, MEASURES, PROBLEMS, SOLUTIONS
Abstract: The article analyzes the tourism potential of rural areas of Krasnodar Region, which is the flagship of rural tourism industry development, as well as measures to support agrarians who decided to diversify their activities with the help of the hospitality sector. It is concluded that the majority of guests are satisfied with the quality of rural tourism services, which acts as a catalyst for the development of the location and gives an additional impetus to its economy, stimulating the creation of economic cooperation and the emergence of modern tourist infrastructure. The key barriers to the development of the industry are identified: lack of own financial resources, imperfect legislation, poor development of supporting infrastructure, lack of systematic marketing of the territory. The main directions of overcoming internal and external barriers to the development of rural tourism and increasing the efficiency of using the tourist potential of rural areas are proposed: advertising and promotion of tourism industry opportunities, creation of multifunctional complexes of services and information for guests, protection and development of natural locations, expansion of state support tools for agrarians diversifying their business by organizing rural tourism.
Authors: Artemova Elena Igorevna, Basiuk Anait Seiranovna, Zelinskii Maksim Petrovich